MullenLowe U.S.
Boston
ABOUT
Despite the continuing rise in mass shooting numbers, America still lacks common sense gun laws. This is a challenging issue for Congress, mainly because each state has its own laws. Feeling that the government wasn’t acting on the subject, MullenLowe directly attacked a trait Americans are most known for: their pride for their land. Change the Ref’s Shamecards are a postcard collection designed to demand gun law reform from Congress by subverting traditional greeting cards depicting each city’s landmarks. The Shamecards instead show what US cities are becoming known for: mass shootings.
MADEIT CREDITS
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Change the RefClient
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Adam CoteCopywriter -
Aidan FinnanVP, Executive Producer Print -
Alan Brito SattuIllustrator -
Alexandre BeraldoIllustrator -
Alison SeifferIllustrator -
Arthur GironIllustrator -
Benson ChinIllustrator -
Beraldo Shun IzumiIllustrator -
Bridget FeeleyAccount Director -
Carlos PaboudjianIllustrator -
Cesar MacielIllustrator -
Charles LeoneVP, Account Director -
Claudio CastagnolaCreative -
Courtney CalvertVP, Director of Business Development -
Courtney CoyneExecutive Digital Producer -
Dan HowellPhotographer -
Dave LeeDirector of Technology -
Dave WeistExecutive Creative Director -
Emílio AmoraIllustrator -
Emma GessowExecutive Producer -
Emma GessowExecutive Producer -
Heli NatanIllustrator -
Ingrid AdamowSenior Art Producer -
Jake StaffordEditor -
Janelle BaroneIllustrator -
Jen McMahonIllustrator -
Jen McMahonIllustrator -
John BogéaIllustrator -
Kate KesselringContent Producer -
Kelly BensonContent Producer -
KlenkerIllustrator -
Laura TavaloneSenior Account Executive -
Linda AhearnSenior Print Producer -
Liza SiqueiraIllustrator -
Marc RosenthalIllustrator -
Marcelo MacielAssociate Creative Director -
Marco MartinsAssociate Creative Director -
Nick MinieriGroup Leader – Layout -
Nicole XuIllustrator -
Paula Gete-AlonsoCreative -
Pevê AzevedIllustrator -
ProduceriaProduction Company -
Rafael MaggessiIllustrator -
Renato BarretoAssociate Creative Director -
Rogério PuhlIllustrator -
Romulo CaballeroIllustrator -
Sattu RodriguesIllustrator -
Sttenio CostaIllustrator -
Tatiana BradleyJunior Art Producer -
Tatiana BradleyJunior Art Producer -
Terri NavarraSenior Production Designer -
Thiago NeumannIllustrator -
Tim VaccarinoExecutive Creative Director -
Laurene BoglioIllustrator -
Début ArtIllustrator -
MullenLowe U.S.Advertising Agency -
Carlos KaranIllustrator -
Ivan BormaisterIllustration -
Andres PuigIllustrator -
D&AD -
Stefano MaglovskyIllustrator