MullenLowe U.S. Boston

ABOUT

If a brand wants to sponsor the best football players, they have to pay millions. But Burger King found a way to endorse them without paying them a single penny. It sponsored a team at the bottom of English football’s 4th division: Stevenage. BK knew that if its logo was on their shirt, it was going to appear in FIFA 20. The brand then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. It turned a small team in real life into the biggest team online.

AWARDS

Cannes Lions

MADEIT CREDITS

  • Burger KingClient
  • A GiganteMusic Composer
  • Aidan FinnanDirector of Print Production
  • Alberto Lopez GarridoProduction Company Producer
  • Alejandro Ramos LepezExecutive Producer
  • Alison Brod Marketing and Communications (ABMC)PR
  • Alison WhisenantAccount Director
  • Alvaro MonzónPost Production
  • Amy KeddySenior Business Affairs Manager
  • Andi ​LewisProduction Company Producer
  • Andres TamayoArt Director
  • Arielle MulgrewSocial Content Writer
  • Barbara KaralisSenior Business Affairs Manager
  • Brian ZaiDirector
  • Cassia GarciaProduction Coordinators
  • Cody DummerAssociate Creative Director
  • Daniel TellesMusic Producers
  • Dave WeistExecutive Creative Director
  • DAVIDAgency
  • Enrique CamachoSVP
  • Eric HirschhornAdvertising Manager
  • Eric WarzechaMixer
  • Evan MangiameleMixer
  • Fernando PellizzaroGCD
  • Fred BoschCreative Director
  • Hannah BeardsleyCommunity Manager
  • Heard​ ​CityMix Company
  • Horizon Media, Inc.Media Director
  • James Pedrozo PintoMusic Producers
  • JamuteMix Company
  • Jared SchermerCopywriter
  • Jean ZamprognoGCD
  • Jenny GobelManagement Supervisor
  • Jimmy GeorgeSenior Social Strategist
  • Jon CarlawStrategy Director
  • Juliana ZuppoProduction Coordinators
  • Katie NisbetCommunity Manager
  • Kerry McKibbinVP
  • LandiaProduction Company
  • Leila CheeAccount Executive
  • Luis GiraldoCopywriter
  • Maria Fernanda GalettiSound Engineer
  • Mark WennekerChief Creative Officer
  • MetropolitanaPost Production
  • Morgan PlayleAssistant Project Manager
  • Mr. KlaussAnimation Studio
  • Nico AmantiaScout
  • Nico CabucheExecutive Producer
  • Oriol BarcelonaDirector of Photography (DOP)
  • Otavio BertoloSound Engineer
  • Pablo MarchettoEditor
  • Pedro SattinArt Director
  • R GiganteMusic Composer
  • R IrvingMusic Composer
  • Rafael LaurentiSound Engineer
  • Sasha ​AwnExecutive Producer
  • Saulo RochaExecutive Creative Director
  • ScoutMedia Director
  • Stefane RosaAccount Director
  • Stephanie SalvadorAccount Planner
  • Sun KomenTechnical Director
  • Sylvia PanicoGlobal COO
  • Thiago LesterMusic Producers
  • Tim VaccarinoExecutive Creative Director
  • Twenty Below MusicMusic
  • UnicornsDigital Production Studio
  • Vanessa AmaralJr. Planner
  • * Luke AlexanderCopywriter
  • * Andre ToledoExecutive Creative Director
  • * MullenLowe U.S.Advertising Agency
  • * Vanessa De BeaumontCopywriter
  • * Marina RodriguesProduction Company Producer
  • * Pancho CassisCCO Global
  • * Ceara AdamsonArt Director
  • * Cannes Lions Winners 2022
Add yourself to this project
Project featured: on 23rd November 2022

Stevenage Challenge

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