ABOUT

Bramley, renowned for its natural, British countryside-inspired products, initially crafted for The Beckford Arms in Wiltshire, sought to expand beyond hospitality, requiring a brand evolution. Customer feedback pinpointed packaging concerns within the hospitality market, prompting the challenge of redefining the brand's aesthetic while maintaining customer loyalty.
Their position evolved from 'inspired by the British countryside' to 'Plantsmiths that instil joy.' Strategically shifting from the passive 'inspired' to a more active, influential, and consumer-centric territory.
The brand's voice was refined to embody a natural, authentic, joyful, passionate, and experientially therapeutic tone while emphasising the brands sustainable ethos.
A clear visual system was developed, adaptable for collaborations and limited editions series, maintaining consistency across the Bramley range. The look and feel transformed the previous floral photography into abstract botanical icons using natural inks, aligning with Bramley's sustainable ethos and visually expressing the refreshed Plantsmith positioning.
Since the rebrand, Bramley has launched into retailers such as John Lewis & Partners, Next, Fortnum and Mason, and Highgrove House shop, while garnering positive feedback on social media from existing customers.