About me

So about me ...the story begins with a passion for music and dancing from an early age with a head full of song lyrics, music videos and ad taglines (instead of algebra). The radio was always on in my house and from an early age I recognised the power that music had in influencing how I was feeling and it made me curious.

A marketing and psychology degree later and a fleeting moment considering either to be a radio DJ or psychologist (for about a nanosecond), I stumbled into the world of marketing and over 20 years later I am still here and still curious.

Starting out in the agency world I was lucky enough to work with leading global FMCG and entertainment brands such as Guinness, Cereal Partners, KP Nuts, Eidos and Philishave. Moving to client side I managed to blend my love for entertainment and my experience in marketing working for Virgin Megastores and Warner Bros Discovery. Finally after 6 years at Warners and having led the trade marketing campaign for the last Harry Potter film to be released to home entertainment, I joined hmv in 2013 as head of marketing and progressed to Marketing and Commercial Director 3 years ago.
Across my career I have remained curious and worked across many types of marketing campaigns and disciplines including TV, Cinema, Press, Radio, OOH, Events, PR, Social, PPC, affiliates, display, direct marketing and more - I value the importance of an exciting and well thought through cohesive campaign - from the brilliant idea, to choosing the right channels to execute the idea in the best way and ultimately connect with the right audiences, motivating them to take the desired action (for the right budget obviously)
I am really looking forward to being inspired by the submissions for the awards and reading all about the incredible campaigns you have all been working on!