ABOUT

Jeremy Clarkson is one of the most controversial characters on TV. When Amazon Prime Video wanted to launch his new show, CLARKSONS FARM, we launched hundreds of billboards with one simple message: JEREMY CLARKSON IS A F***ER, turning this bold unbranded statement into a trending topic on social media. On the day of the launch, we replaced all the billboards to reveal what we really meant... Jeremy Clarkson is a FARMER. The reveal got people talking, echoing for weeks across social media and helping to turn the show into APV’s most watched original show to date in the UK.