ABOUT

Osira is a model climate finance governance platform and native cryptographic token designed to operate within the $3.7trn global climate and sustainable finance markets. Osira deploys blockchain, DeFi, Web3 and AI technologies to maximise engagement with these markets. Along with my business partner, I created the platform concept, tokenomics and governance model, along with the branding and corporate identity.

The purpose was to create a distinctive identity that would project the image of a trustworthy, professionally-managed and ethical global platform. Part of this reflected the need to distinguish Osira from the catalogue of notorious crypto enterprises that have collapsed over recent years amid claims of corruption and poor governance.

I created a primary logo with rules on its use in various settings, along with fonts, weights and strap line, a set of corporate colours and a narrative style. Once agreed, these were deployed in the communications materials essential to a crypto project launch: website, whitepaper, lightpaper and pitchdeck. After conducting extensive research on comparative examples and imagery, I primarily used Adobe InDesign, Illustrator and Photoshop to create the print/PDF documents, while we employed a team of web developers to create a website.

As a result, we have a 29-page whitepaper that outlines the project design and functioning in considerable detail; a seven-page litepaper that describes the project's main features; and a 28-page pitchdeck, provided in Arabic and English versions, to be used as the basis of presentations to investors.

We currently also have a generic, brochure-style web presence that gives a very general sense of what the project is about, though we have a more focused ICO-ready website waiting in the wings, which we intend to take live as soon as our first phase of funding has been secured.