About me
I trained as an engineer and economist before realising that brand strategists impact the world in faster, more immediate ways. And have more fun doing it. Prior to my current role as head of strategy at WITHOUT, I researched high growth companies at The Sunday Times Fast Track 100, worked on strategic resource planning at Shell LPG, and forecasted the impact of FinTech at the Monetary Authority of Singapore. At WITHOUT, a strategic brand design agency, we partner with founders and leaders to create category leading lifestyle brands. Turning entrepreneurs visions into sector leaders, like Third Space, The Thinking Traveller and Wahaca; and transforming established names into tomorrows favourites, like Veuve Clicquot, Wedgwood and The Wolseley. The awards we have won (CreativePool, FAB, Creative Review, DBA Design Effectiveness Grand Prix), is testament to the creative and commercial impact of our work.