Oakwood Agency Bristol

ABOUT

Reinvention leading to sales.

Seeking to reach new audiences with their vast back catalogue of movies, Warner Bros. engaged us to develop a mechanism to spark online and retail sales.​

The ‘Iconic Moments’ at the heart of each of these classics – be that a famous quote or memorable image – inspired us to create stunning visuals for each title under a singular proposition and identity. This allowed us to create sleeves and subsequent retail and advertising campaigns that leveraged ‘collectability’ of these iconic covers to create demand. ​

Our creative was so well received that the empty sleeves are currently selling on eBay for more than the price of the new DVD.

Discover more on our website > what we do > warner-iconic-moments

#BrandRocketFuel

AWARDS

Mobius Award - Award
Summit International Awards
Summit International Creative Award

MADEIT CREDITS

  • Warner Bros.Client
  • Oakwood Media GroupCreative Head
  • Oakwood Media GroupAccount Manager
  • Oakwood Media GroupExecutive Creative Director
  • * Oakwood Agency
  • * Martin JonesGraphic Designer

Warner Bros. Iconic Moments: Reinventing new demand

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