About me

With over 19 years of marketing experience across fashion, luxury, sport, and beauty industries, I am a senior marketing leader who leads with empathy, humour, and excellence. I am currently the Marketing & Digital Director at TAG Heuer, part of LVMH.

In my role, I am responsible for delivering impactful and creative brand communication, building strong and lasting brand partnerships, and driving omni-channel marketing excellence. I also lead and develop a high-performing team of marketing and digital professionals who share my passion for creating a strong sense of belonging for all and driving a working culture that is rooted in physical and mental wellbeing.

As a former international athlete, I value innovation, change, and evolution, and I constantly strive to bring these qualities to my work.

I love all sports, music, art, and sneakers, and I enjoy blending these interests with my marketing expertise.