Riccardo Fregoso
Global Executive Creative Director
ABOUT
Pasta quickly became a staple meal during lockdown, seeing a 50% increase around "how long to cook pasta for" searches worldwide since Jan 2020. It seems like one of the simplest meals to cook, but it’s not. To help people cook better, Barilla teamed up with Spotify to create Playlist Timer: the first pasta timer on Spotify. The project is composed of a series of playlists whose length corresponds to the perfect ‘al dente’ cooking time of different pasta shapes.
MADEIT CREDITS
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BarillaClient
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Alessandro BochicchioHead Of Social Client Services And Strategy -
Alessio ZazzeraProducer -
Bela ZiemannChief Strategy Officer -
Caterina CollesanoArt Buyer -
Cristiana BoccassiniChief Creative Officer -
Dario GamberaAccount Manager -
David PagnoniGlobal Client Services Director -
Federica PapettiGroup Client Services Director -
Francesca ZazzeraHead Of Production -
Jacopo TrottaDigital Copywriter -
Margherita TuvoSenior Strategist -
Mattia LeporaleDigital Art Director -
Monica RadulescuStrategy Director -
Publicis ItalyAgency -
Roberto ArdigòCreative Supervisor -
Stefano ZanoniAssociate Creative Director -
Riccardo FregosoExecutive Creative Director -
Publicis ItalyGlobal Chief Creative Officer -
Cannes Lions Winners 2021