About me

I am a highly creative, driven, purposeful communicator with over twenty years' experience managing some of the highest profile sports events, athletes, brands, sponsorships and leagues. Throughout my career I have prided myself in delivering outstanding, award-winning results; whilst guarding brand reputations and averting crises.

With a degree in Psychology, I started my communications career in the sport of sailing, attending the 2004 Olympic Games in Athens. Since then, I have gone on to work on some of the highest profile and successful campaigns, partnerships and events including Vodafone and the England Cricket Team, McLaren Mercedes, UEFA Champions League, adidas' 'Take the Stage' London 2012 campaign and the launch of BT Sport. Through this, I have also worked with some of the biggest names in sport, creating communications and media strategies for the likes of David Beckham, Andy Murray, Dan Carter and Lewis Hamilton.

In 2014, I joined Sir Ben Ainslie's inaugural America's Cup team as Group Communications and Marketing Manager, and while the team was unsuccessful on the water - at its first attempt to win the oldest sporting trophy in the world - the team had great success off the water, building an enviable sponsorship portfolio including Land Rover, Coutts, BT, Siemens, 11th Hour Racing and many more. I also developed the team's purpose and sustainability communications which included the creation of a STEM education centre in the UK and Bermuda and communicating the work of the 1851 Trust, with the Princess of Wales as Patron.

Most recently, I have spent the last six years working with Larry Ellison and Sir Russell Coutts, on the inception and development of SailGP - a global sailing league setting out to disrupt and redefine the sport. As Global Communications Director, I have been integral to developing and creating the global communications and media strategy across ten countries and a total of 36 Grand Prix events, plus developing the league's thought leadership and brand communications strategy. I also worked closely with the league's global sponsors - Rolex, Oracle, Emirates and Mubadala - to create award-winning partnership and media campaigns that have created headline news coverage.