About me

Sacha has over twenty years' experience managing some of the highest profile sports events, athletes, brands and sponsorships and has worked in the industry since graduating from the University of Southampton with a degree in Psychology.
Sacha began her career with the Royal Yachting Association as Communications Officer during the 2004 Olympics. During 2005/6 she worked as the Travelling Press Officer for the Volvo Ocean Race and has since worked at a further two Olympic Games and on campaigns for Vodafone and the England Cricket Team, McLaren Mercedes, UEFA Champions League, adidas' 'Take the Stage' London 2012 campaign and helped launch BT Sport.
In 2014, Sacha joined Sir Ben Ainslie's British America's Cup team - Land Rover BAR - for its inaugural America's Cup campaign as group marketing and communications manager. Following this, in 2018, she joined SailGP - one of the world's fastest growing sports league's that is redefining the sport of sailing - where she is currently Communications Director.