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Our artists have an affinity for CGI photorealism, which is why Estée Lauder came to us to produce their latest campaign for their Lab Series “MAX LS” product collection.

Combinating CGI with live-action, the film juxtaposes extreme action shots with a dark, dynamic hero animation to target viewers with an adventurous lifestyle. As well as the full 30-second version, we also rendered two shorter edits and provided 4 different ratio crops for use on multiple platforms.

Recreated down to the finest detail in full CGI, each still image features the products positioned on an illuminated platform against a dark backdrop, whilst the added lighting highlights outlines to exude an overall premium feel.