About me

I am an award winning Senior Creative Director with a breadth of experience in alcohol, beauty and fmcg brands. Enthusiastic, committed and determined, I work in a strategic context creating an important bridge between strategy and design. 
I am a clear thinker and adept at dealing with complex briefs.

Over the last couple of decades I have extensive experience in building, nurturing and leading creative teams to facilitate the delivery of the best creative work. I have led large departments of 30 creatives and production for global businesses, as well as creative teams in small independent businesses of just 4. I set the creative tone, guide and inspire the team of designers and production and oversee the creative output.

I have excellent leadership qualities, and as part of senior leadership teams I have a wealth of experience in contributing to business planning through a creative lens.


I build strong partnerships with clients and like to work in unity from the outset of any project to reach beautiful and powerful creative solutions for their brands that lead to business success.

From a design perspective, I believe in strong, simple ideas and craft is always key. My background and core skills are brand, creative strategy and packaging design but I have extensive experience in brand architecture, innovation, npd, visual identity and broader brand worlds including activation and comms.