ABOUT

In collaboration with Bauer Media, the brief was to brand, produce and activate a campaign across multiple touch points in Lanark town centre to encourage residents to engage, socialise and shop locally.

'Yours, Lanark' was created - a series of direct correspondences from the town itself to the people of Lanark. Sammy produced hand illustrated letters and messages which became the voice (or pen) of Lanark through this engaging campaign, allowing Lanark to write to people directly.

Activated across print advertising, OOH, digital, social and through a hand illustrated letter sent to every Lanark resident.