ABOUT

To launch a new hotel to a new audience, we made MOXY a hub for Gen-Z marginalised by family and society who resist expectation in favour of pursuing a creative path, not one expected by others.

We created a campaign to attract our alienated creative generation by inviting 9 up-and-coming creators to co-create the hotel. Boosted by social media, MOXY is now becoming a beacon to kickstart the dreams and careers of all Gen-Z sidelined by society.

From music to cocktails to design, the new hotel became a blank canvas for 9 marginalised creators. And a hub to attract a sidelined generation.

Reservations up by 500% – the concept resonates with millions of disaffected Gen-Z.