ABOUT

eo is a sports technology lab, fuelled by the belief that science holds the key to unlocking the vast potential hidden within every single body. With their unique innovations, they are challenging the accepted limitations and conventions of what is humanly possible. Despite having a brilliant concept, when they first came to us at BBD Perfect Storm, what they didn’t have was a brand. Or a look. Or a tone of voice. In short, this brilliant company needed an equally innovative brand created. One that would properly announce their disruptive products and bold ambitions. As well as their premium price point.