About me

As the Global Marketing Director at WOLF, the leading luxury goods company in patented watch winders, watch and jewellery storage, I lead the development and execution of the marketing strategy and communication vision across all channels and markets. With over 18 years of experience in the consumer goods industry, I have a proven track record of delivering growth, profitability, and customer satisfaction for some of the most successful and prestigious brands in the world.

My core competencies include omni-channel marketing, marketing communications, international markets, and retail management. I have a strong commercial mindset, as well as a passion for creating and enhancing brand equity and value. I have worked and learned from diverse and dynamic teams and cultures throughout EMEA, and I am fluent in English, French, and Danish. My mission is to empower and inspire my team, partners, and customers with innovative and impactful marketing solutions that reflect the quality and excellence of WOLF.

In my previous role as Marketing Director for other global luxury brands, I successfully launched multiple campaigns that resulted in increased brand awareness and sales. This included developing and executing a successful omni-channel marketing strategy that incorporated digital, social media, and traditional advertising channels. Through meticulous market research and analysis, I was able to identify new opportunities for expansion into international markets, resulting in significant revenue growth.