ABOUT

Leading into the first round of the Australian Open in January 2022, Nike wanted to create a spot with British tennis superstar, Emma Raducanu, that plays on some of the negative criticism she’d received since her historic win at the 2021 US Open.

MADEIT CREDITS

  • Justin HallstromDesign Director
  • Adam BellGaffer
  • Adam ReinckeCreative
  • Aleks AtanasovskiCreative
  • Alice ShawAccount Director
  • Anna ArnellCreative Director
  • Arabella SwanDesigner
  • Brian RitterDirector
  • Ed DownhamSound Design & Mix
  • George BlomileyArtists
  • Greg SmithProducer
  • Hannah VatandousPlanner
  • Harry WheelerPhotography
  • James HamiltonDesigner
  • Jamie MonksGrip
  • Javier AlejandroExecutive Producers
  • Jay HinesStylist
  • Joe BillingtonProd Asst
  • John HollowayEditor
  • Karla Quinonez LeonArtist
  • Luke ReadeConcept Artist
  • Martin BassotPlanning Director
  • Mich BradfieldVFX Producer
  • Sarah FoxCreative
  • Thomas Kelly1st AD
  • Tom BenderCreative Director
  • Tommy Coulter-ListonArtist
  • * Tag Collective Arts
  • * Tim DaviesVFX Artist
  • * Susan HoffmanCCO
  • * Mark HorrobinHead of Colour
  • * Hannah YoungCreative
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Susan Hoffman was recognised as an Industry Influencer on 10th March 2019

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Susan Hoffman has been a Contributor since 10th March 2019.

Invite x3

Nike- Emma Raducanu

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