About me
Personal motto: Don't let what you can't do interfere with what you can do!
I am an Integrated Marketing Professional with solid leadership experience in developing content and solving client obstacles across a portfolio of brands.
Secured millions of dollars in ad sales upfront and scatter revenue for brands such as Unilever, Procter & Gamble, PepsiCo, Amazon, Disney, Universal Pictures, Hershey's, Anheuser Busch, Diageo, L'Oréal, VW, Dave & Busters, Kia, AT&T, American Express, Macy's, Toyota, Grey Goose and more from sponsorship offerings to high tough innovative marketing programs.
Partnered with 3rd party social/digital platforms that include Facebook, Instagram and Twitter in addition to Influencers and technology companies to bring best-in-class content to advertisers.
Lead hundreds of integrations in every genre of programming. Known for enthusiasm around creating strong brand partnerships across the purchase funnel through linear, digital, social, experiential and shopper marketing.
Collaborated with show runners and talent to create deep integrations into scripted and non-scripted programming that supported storylines and delivered on clients' marketing KPIs.
Created sponsored custom content with talent such as Hugh Jackman, Alec Baldwin, Ryan Seacrest, Dwayne "The Rock" Johnson, Kristen Bell, Lance Bass, Terry Crews, LA Rams Quarterback Jared Goff, Superbowl Champion Malcom Jenkins, Sutton Foster, Debi Mazar, Guilana Rancic, Adam Corolla, and more.
Skills
brand partnerships, Budget Planning, Client Services, content creation, Content Development, content strategy, Copywriting, data analysis, Digital Art, integrated marketing, Production, Programming, project management, Radio, sales development, scheduling, storytelling, Television
Sector Experience
Broadcasting, Creative Services, Event Organisers / Management, New Media, Production, Social Network / Community, Television