About me

Taj Alavi is the Head of Brand at Instagram, where she oversees the global development, growth and governance of the much-loved platform's brand. Her career spans nearly two decades leading some of the most trusted and loved brands in the world. At Neutrogena she led product marketing across EMEA and APAC and helped establish Neutrogena as one of the top 3 suncare brands in the US. At Clorox she managed the flagship bleach brand and led innovation for the nearly $1B laundry business. At Intuit she led the breakthrough Intuit Small Business Big Game program, spotlighting small business success and producing the first ad for one small business on the Super Bowl. Taj holds a master's degree from Boston University and resides in California with her husband, two kids, rescue puppy and recently adopted chickens.