About me

Visionary, digitally-driven senior leader who articulates a powerful marketing vision that achieves market share, revenue, and brand success on a global scale.
Brings 18+ years' marketing experience; currently maximising worldwide effectiveness across a group brand portfolio while directing cross-functional global team of 26.
Experienced executive team member with proven growth mindset and creative approach, known for pushing the envelope and doing things differently. Embeds excellence in marketing, with strategy, process, and data working in tandem to take challenger brands to the next level.

Skills

Advertising, Affiliates & Partnerships, Ambassadors, Brand Management, Brand Proposition, Brand Stategy, Change Management, consumer research, CRM, Digital Marketing, Digital Strategy, Experiential Marketing, Influencer Marketing, innovation, Internal Communications, Marketing, Marketing Strategy, measurement, P&L Management, Product Development, Social Media, Sponsorship

Sector Experience

Beverages, Energy, Entertainment, Finance, FMCG, Gambling, Gaming, law, Luxury, Media, Oil & Gas, Sports, Telecoms