ABOUT

We worked with New York based Smartypants Pictures to create a 'powers of ten' effect for Delta, offering a bird's-eye view of the company's employees, including CEO Ed Bastian. ZERO VFX's CG Supervisor Don Libby and CG Generalist Robby Geis worked with Smartypants on set to orchestrate the practical camera move.

Using a 3D camera, they then built a transition from the practical footage to a combination of matte painting and photo-real CG elements, giving the client full control of the shot's art direction.

The spot was directed by Joshua Seftel and the Production company was Smartypants Pictures.