Advertising: Broadcast

The film work designed for distribution via TV, cinemas, or online and solves the respective brief for the client. The judges will be looking for cleverness in concept, a highly skilled execution and the overall approach to the brief.

Advertising: Print

The work designed for distribution through printed medium such as posters, and magazine advertisements and solves effectively the respected brief for the client. The judges will be looking for cleverness in concept, a highly skilled execution and the overall approach to the brief.

Animation

The work created in a medium for animation of film both 2D and 3D, including stop-motion, graphic, silhouette, cel, computer or other methods. The judges will be looking for the following characteristics displayed in each film; rhythm, use of storytelling, expertise in the chosen medium, and overall originality.

Application

The complete work of a mobile application design for a client, startup or business promotion. The work includes the overall design, user interface, user experience and responsiveness for multiple devices.The judges will be selecting the work based on the combination of usability, design, leverage of technology, and activation methods. They will also take into consideration the positioning in the overall marketplace.

Branding

The work creates a new cohesive identity for a brand through the mediums including; brand collateral, digital content, environment, packaging, print or stationery. The judges will be grading on cleverness, design, consumer engagement, overall effectiveness and execution of brief.

Digital

The use of social, mobile and digital content together to solve a brief. The judges will be looking at implementation, design, leverage of new technologies, customer activation, cohesiveness, overall strategy and effectiveness to the brief.

Direct Mail

The work of commercial literature sent through means of post; physical and digital to generate customer engagement. The judges will be looking for a skilled expertise in the use of chosen medium, effective messaging, customer activation, strong and unique call to action, along with weighing it against the over all design.

Experiential

The work utilises the use of ambient, exhibition or installation platforms to generate customer interest and attention, which may be through the use of new technologies. The judges will be most importantly be looking for the engagement with the target audience, use of innovative technologies, overall concept, and customer activation.

Graphic

The work projects ideas and experiences with visual and textual content in advertisements, posters, stationery, magazines, books, calendars, digital media. The judges will be looking for the execution of an original idea in selected medium. The design will also be analysed for it’s ability to convey the overall message. If the work consists of multiple assets cohesion will also be taken into consideration.

Illustration

Best use of communicating an idea or message using the media to solve a brief for client or personal work. The work entered can be either one image or multiple images relating to a larger story. The judges will ultimately be looking at the overall style of the work in question, uniqueness, context and relevance will also be taken into consideration.

Interior

The work created involves the transformation of a room, building, window displays or large space with the coordination of multiple elements. The judges will be looking for a successful integration of the elements of design, suitability of design to the project challenge, originality of the design solution, and the successful integration of niches and furnishings.

OOH

The work designed for Billboards, Street Posters, Indoor Posters, 3D Billboards, or Ambient Designs. The judges will be looking for an innovative use of new digital technologies, knowledge of traditional methods and modern methods, and overall customer activation.

Packaging

The work of designs used to promote, sell or display items. The judges will be looking for the production quality, usability, innovation & originality, the ability to stand out, and the overall design. Other areas to be considered will be a description of the efficiency and environmental impact.

Photography

Best use of the photography medium to solve a brief for client or personal work. The work entered can be either one image or multiple images relating to a larger story. The judges will ultimately be looking at the overall style of the work in question, uniqueness, context and relevance will also be taken into consideration.

Product / Industrial

The work which displays exceptional visual impact and brand experience through innovative design. The cohesion of form, function, problem solving, and production will be judged. This category includes: Automotive, Electronics, Home & Furniture Products, Fashion & Lifestyle goods. The judges will be evaluating designs based on the following criteria; innovation, functionality, quality, ergonomics, relationship with the user, ability to convey purpose, and environmental impact.

Production

The work contributes to the craft of creating an overall film project this can include specialists in both production, post production and visual effects. The judges will take into consideration the aspects of production in their own right, please make sure this is outlined thoroughly in the product description. They will consider how the craft adds to the overall creative project to create fresh ideas with skilful exection.

Publishing

The work consists of multiple page designs that contribute to a larger whole: magazines, books, annual reports, brand books and more are all relevant to submit in this category. The judges will be looking at content, style, format, design, and sequence when analysing entries.

Typography

The work on the creation or use of type to improve the communication and display of a overall message. The judges will be looking at readability, cohesion, distinction, and the overall impression of the type.

Wave

The work is not limited to any medium, product or service but the main purpose of the communication is to address a global issue that is relevant to the following:

• Positive and valuable representations of gender
• Challenging expectations
• Supporting sustainability
• Supporting positive image, body, appearance
• Addressing gender issues
• Addressing cultural stereotypes
• Using technology to promote change

The judges will be looking at the use of technologies, customer activation, overall design and messaging.

Web

The work consists of the factors of creating an overall web page, responsiveness, user experience and user interface of any URL translated through a typical brower. Applicable to Websites, microsites, etc. The judges will be comparing work based on its content, user interface, user experience, use of technology, and the overall execution.

Influencer of the Year

This will recognise a person who has demonstrated the highest caliber of creative excellence this past year. The entry can be made by the individual or nominated by another person or team. Entrants should specify in the Notes Section of the application what they have achieved and why they should be the Influencer of the Year.

Agency of the Year

This will recognise an agency has demonstrated the highest caliber of creative excellence over the past year. The entry can be made by the agency or nominated by another person or team. Entries should specify in the Notes Section of the application what they have achieved and why they should be the Agency of the Year.