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Features

The London Marathon: Batman, blisters and PR campaigns

I may be preaching to the converted here, but you’ve gotta love London. A lot of people - and certainly the majority of Creativepoolers - would say it’s the centre of the creative industry, and not just in the UK. But even leaving the...

Posted by: Ashley Morrison
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Leaders

New Balance to enter London Marathon at dreaded mile 24

Virgin Money London Marathon sponsor New Balance is plotting an on-course activation at this Sunday’s race to help give runners an unexpected boost at the most daunting part. The global athletics brand will have a presence at mile 24, the...

Posted by: Creativepool Editorial
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Leaders

AllTogetherNow capture run faces for Virgin Money Giving

Virgin Money Giving has released a video targeting next year’s London Marathon runners, which captures (and captions) the extraordinary (and surprisingly diverse) range of strained, but amusing faces runners pull as they approach the finish...

Posted by: Creativepool Editorial
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Leaders

Mobile World Congress 2019: A virgin's view

As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...

Posted by: Matt Box
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Leaders

The first ‘literal’ Game of Thrones marathon

There are a lot of things Game of Thrones fans would do in order to be the first to see the latest episode. Indeed, the sheer amount of people who jumped on the recently released leak is a testament to that fact. But how many people would run a...

Posted by: Benjamin Hiorns
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Leaders

Richard Branson and Y&R London open Dyslexic Sperm Bank

Virgin founder Sir Richard Branson has supported the launch of a new charity, Made by Dyslexia, at the world’s first “dyslexic sperm bank.” Made by Dyslexia is a global charity led by successful and famous dyslexics, and its purpose is to help...

Posted by: Creativepool Editorial
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Leaders

Droga5 London launch “Because of Life” global campaign for UNIQLO

Droga5 London has created a global campaign for UNIQLO under the “Because of Life, We Made LifeWear” banner; a new articulation of UNIQLO’s quest to create clothes that make life better. The campaign, which is the first work by Droga5 London...

Posted by: Creativepool Editorial
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Leaders

Virgin Trains launch innovative data-driven DOOH Campaign

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...

Posted by: Creativepool Editorial
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Leaders

Grey London & Just So present the first Refugee Olympic Team

Last friday night at the opening ceremony of the 2016 Olympic Games in Rio, ten elite athletes walked out in front of a global audience of over a billion sports fans and got a well deserved standing ovation! These were not just exceptional athletes,...

Posted by: Creativepool Editorial
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Leaders

McCann London create new trainer and Norman Walsh exhibition

McCann London has teamed up with iconic British sports show brand, Norman Walsh, to create a trainer inspired by the agency’s iconic art deco building on 7-11 Herbrand Street. The “Herbrand Seven-Eleven” trainer, in the distinctive...

Posted by: Creativepool Editorial
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Leaders

'Lose Control' with Canada London in new MUJERES video

‘Lose Control’ is the new MUJERES’ music video, directed and produced by CANADA. This energetic piece is taken from the album ‘Marathon,’ released by our record label CANADA Editorial. ‘Lose Control’ is a...

Posted by: CANADA London
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Leaders

Virgin Trains unite East and West for the first time

Virgin Trains is uniting its East and West Coast rail franchises for the first time ever in a combined integrated campaign that aims to use subtle wit and humour to help the brand become one of the best loved in the UK. The “Be Bound for...

Posted by: Creativepool Editorial
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Leaders

ifour client Fourex wins Virgin Media Pitch to Rich campaign

Tunbridge Wells based creative design agency ifour are celebrating today as client Fourex reaches the final and wins in the ‘New Things’ category of Richard Branson’s Pitch to Rich 2015 campaign. ifour were appointed by the duo...

Posted by: ifour
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Leaders

Virgin Atlantic go all out for new LA Clubhouse

Virgin Atlantic recently unveiled a rather glorious new Clubhouse lounge at Los Angeles International Airport, which set them back a cool £2.5 million. The project was undertaken alongside the US practice Slade Architecture, with local and...

Posted by: Creativepool Editorial
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Leaders

Vodafone take on Virgin in broadband and TV wars

Vodafone is set to take on Virgin and Sky, using its business fibre network and BT Openreach infrastructure. The announcement follows a period of significant growth for the telecoms company, who nudged up their full-year core earnings forecast to...

Posted by: Benjamin Hiorns
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Inspiration

Christ on a bike! No, Jesus in a marathon

Today I’m on a bit of a high. And not just because I have a rare day off. No, it’s because yesterday I completed my second marathon this year - the 41st BMW Berlin Marathon. For a while there, I didn’t fancy my chances. About six...

Posted by: Ashley Morrison
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Features

5 minutes with... Simon Attwater, LBi London

When did you join LBi and what encouraged you to? I joined LBi two years ago, with my writer Abi Ellis. Why? We'd have been stupid not to. We love every medium, but LBi's devotion to digital made us weak at the knees. And still does. It has all the...

Posted by: Creativepool
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Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on an ICONIC new London agency

Interview with ICONIC founder, James Kirkham How was your company born and where are you based? ICONIC is a London based agency, launched just last year, but it feels like it has a much longer history, with its roots in my previous agency, holler,...

Posted by: Creativepool Editorial

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