Displaying 1 - 36 of 110 results
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
How did you get into the industry? I've grown up surrounded by creativity, raised in a family deeply rooted in the arts. My father, who started out as a street artist and then as an actor, had such a strong artistic influence on me as a child and...
Posted by: Creativepool Editorial
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
Andrea Pierri thinks of himself as a creative video maker, and if there is one thing that certainly isn't missing from his videos, that is creativity indeed. From poetry to visual arts and communications, Andrea can gain inspiration from almost...
Posted by: Creativepool Editorial
Hearing Critical Mass EVP and managing director Andrea Lennon speak about her team, you would figure it is the most looked after bunch of creatives in the world. And you wouldn't be too far from the truth. Among a number of other awards this year,...
Posted by: Creativepool Editorial
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
Amy Still is Founder & CEO at Whisk. With over 15 years of experience in digital and social-first advertising, she’s witnessed the shift from mass broadcast platforms to niche community-driven spaces, where people seek more authentic and...
Posted by: Creativepool Editorial
There was a time when the televisual Christmas beacon was lit whenever we first heard the “holidays are coming” Coca-Cola jingle, but for the past decade (at least) that torch has been passed to John Lewis and their annual festive weepy....
Posted by: Benjamin Hiorns
Christmas exists, in my opinion, to soften the blow of winter. The nights seem endless, the days are barely given time to breathe, and the weather is reliably dour for most of us, so we need it really. Even as someone that doesn’t really care...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...
Posted by: Creativepool Editorial
This week, we’re talking to Milton Lebron, Co-founder & Executive Creative Director at Might & Matter, a relatively young agency based in Miami, Florida that are looking to establish meaningful connections that go beyond mere...
Posted by: Creativepool Editorial
Storyboard artists play a crucial role in visual storytelling for various creative projects, including films, animations, video games, commercials, and more. Their ability to translate ideas into visual sequences helps directors, writers, and...
Posted by: Creativepool Editorial
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
Independent creative agency HarrimanSteel recently launched ‘Grow Beautiful’, an artistic creative campaign for renowned sustainable beauty brand, Davines. The film-led campaign showcases both the brand’s and the agency’s...
Posted by: Creativepool Editorial
Global branding agency Bulletproof has joined forces with Amsterdam’s top universities to launch ‘Amsterdame’, a campaign that highlights the increasing gender gap in the Netherlands and demands legislative action towards closing...
Posted by: Creativepool Editorial
Last month saw the opening of the world’s first experimental LEGO Brick Café, an inspiration space giving adults the opportunity to experience and play with LEGO bricks. This café is unlike any place created to experience LEGO...
Posted by: Creativepool Editorial
Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...
Posted by: Benjamin Hiorns
Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...
Posted by: Creativepool Editorial
The eight-episode Max Original limited series “The Staircase” debuted Thursday, May 5 on HBO Max. Inspired by a true story, “The Staircase” explores the life of Michael Peterson (Colin Firth), his sprawling North Carolina...
Posted by: The Darnell Works Agency
Towards the end of 2021, book publisher Penguin Random House collaborated with independent branding and marketing agency Posture Media for a year-end campaign dubbed “Find Your Light”, which celebrated how books helped shaped...
Posted by: Creativepool Editorial
Corona hasn’t had the best couple of years when it comes to branding thanks to a certain virus. However, a new campaign, launched in time for Valentine’s Day 2022, could go some way towards repairing its status as a premium refreshing...
Posted by: Creativepool Editorial
Among the many sectors which felt the Covid-19 crisis, business tourism was certainly one of the loudest. However, as vaccinations proceed steadily and most central hubs reopen around the world, YesMilano saw an opportunity to relaunch Milan as a...
Posted by: Creativepool Editorial
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
One fifth of the global population lives with a disability, but the world is not designed for disabled people. Even a task which may sound to us as simple as applying some deodorant can be a challenge that needs to be addressed. Which is exactly what...
Posted by: Creativepool Editorial
Rolling Stone has always been a brand ready to stand up for social causes. For too long our society has been used to the myth of "super-moms", by which family sacrifice and struggles were not shared but cherished for the female figure, thus leaving...
Posted by: Creativepool Editorial
Have you ever seen a job ad for the perfect job role? I’m not talking about the role that makes you consider whether leaving your current position would be a good idea. I’m talking about the one that makes your eyes glimmer, and your...
Posted by: Antonino Lupo
Ready for the Best Unbox Ever with little Cayden? Then you should sit tight, for the video campaign from Chelsea Pictures for States United to Prevent Gun Violence is unlike anything you've seen before. Using the trend of online unboxings as...
Posted by: Creativepool Editorial
How long has it been since the last Industrial Revolution? I can’t remember the exact dates, but around a century for sure. It’s been even longer since the first Industrial Revolution, moving people around the world from the countryside...
Posted by: Antonino Lupo
The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...
Posted by: Creativepool
After the release of Hyundai's electric vehicle, IONIQ, the brand wished to make a bold statement to show the power of electric and how it can empower people to become the change they want to see in the world. The result of their partnership with...
Posted by: Creativepool Editorial
Back in 2015, Maurice Mikkers made an interesting discovery: different emotions lead to different kinds of tears. A tear of pride has a different composition compared to one of heartbreak, love, sadness and so on. So at some point last year, as the...
Posted by: Creativepool Editorial
2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...
Posted by: Creativepool Editorial
10 of the most talented art directors to look out for in 2021. Being in charge of how things are supposed to look is no mean feat. Imagine having to come up with the full aesthetics of a project in tandem with a copywriter, under heavily strict...
Posted by: Antonino Lupo
It's not uncommon for us writers to hear advice along the lines of "you should build your daily writing routine" or "make sure to write N amount of words per day". Writing is like a muscle - it needs exercise to stay sharp and fit at all times. The...
Posted by: Antonino Lupo
Ogilvy UK wins MOBO London-based ad agency Ogilvy UK has been appointed by the MOBO Organisation to handle brand development and strategy across its awards and other entities. The MOBO Awards began in 1996 and has since become one of Europe’s...
Posted by: Creativepool Editorial
CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...
Posted by: Creativepool Editorial