Displaying 109 - 144 of 2459 results

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Leaders

Food Revolution Day and yet another viral video

I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...

Posted by: Ashley Morrison
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Is video interviewing a dream come true or a disaster?

Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful. Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually...

Posted by:
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Leaders

Twitter join the video streaming revolution

It was only a matter of time before Twitter decided to throw it's hat in the ring alongside YouTube, Vine and the like, but it would appear that the social networking behemoth's plans are a little more ambitious than would have perhaps been presumed....

Posted by: Benjamin Hiorns
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Leaders

Interactive video ads are going mobile

Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...

Posted by: Benjamin Hiorns
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Leaders

Why are ads for video games so dishonest?

I don't know about you, but I don't play video games. I'd argue that they're a bit childish, but I like plenty of childish things: Bagpuss, Thunderbirds, The Muppets - I think they're all terrific, so that's not the problem. No, I think it's a...

Posted by: Magnus Shaw
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Leaders

Saatchi & Saatchi New York's Video Story "Trust Your Power" Won

Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...

Posted by: Creativepool
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Features

Writer's "I quit" video goes viral

We’ve all had fantasies about various ways of quitting our jobs. In fact, some of you out there may even have turned freelance because you just couldn’t take the permanent life any more - either because of your boss or the work itself....

Posted by: Ashley Morrison
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Features

What 5000 video diaries sound like.

The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...

Posted by: Creativepool
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Features

Should brands and agencies be using Threads?

Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you became part of the community... It was all very exciting. And in the short-term, it worked -...

Posted by: 33Seconds
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Inspiration

Big Has and mates whip up fusion frenzy for Inch’s cider #BehindTheIdea

Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...

Posted by: Creativepool Editorial
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Features

Picking the brain of Outbrain #CompanySpotlight

Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on animator Fran Power

How did you first get into the industry? I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...

Posted by: Creativepool Editorial
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Features

Inside 5 of 2024’s most controversial banned adverts #PurposeMonth

Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on 'Pixel Professor' Matthew Flaherty

How did you first get into the industry? It has been a really long road. I always wanted to be a graphic designer, ever since I was little. My studies were taking me in this direction, but life has a way of changing your direction. I was an IT...

Posted by: Creativepool Editorial
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Workshop

Why almost half of adland is wary of working on sustainable campaigns

As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...

Posted by: WMH&I
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Workshop

How to hire a Character Designer

In today's visually-driven landscape, the demand for character designers has surged significantly. Whether you're in a game studio, an animation firm, or a branding agency, selecting the right character designer can make or break the success of your...

Posted by: Creativepool Editorial
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Features

Global creative calendar: May 2024

Over the past four years, we have adapted together - and now, our ships are coming in. Comparatively, we may go less often, stay closer to home, and spend more time phoning things in … but new days are growing heavy with promise. In our refined...

Posted by: The Darnell Works Agency
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Inspiration

How AI is Helping Adland Become More Sustainable #SustainabilityMonth

The intersection of AI and sustainability is reshaping ad land, offering new ways to reduce environmental impact while enhancing campaign effectiveness. For those who have seen the writing on the wall for a while now, this is a necessary next step...

Posted by: Benjamin Hiorns
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Workshop

How to hire a Visual Effects (VFX) Designer

In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...

Posted by: Creativepool Editorial
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Workshop

How to hire a 3D Designer

In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...

Posted by: Creativepool Editorial
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Inspiration

The Power of Content Marketing for Success of Tech Startups

In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...

Posted by: Taker | Maker
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Industry

10 top tips to help you win creative awards

After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...

Posted by: Creativepool
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Inspiration

Designit create a comedy series for Pluralsight #BehindTheIdea

What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...

Posted by: Creativepool Editorial
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Features

Will AI Own April Fools' Day? The Best Piss-Take Campaigns of 2024

April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: April 2024

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Features

Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month

Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...

Posted by: Benjamin Hiorns
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Industry

How-To: Choose the Perfect SMM Manager for Your Business

In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...

Posted by: Taker | Maker
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Industry

How to hire a Game Designer

With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial

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