Displaying 145 - 180 of 353 results
TalkTalk TV’s new X Factor sponsorship campaign launched over the weekend to coincide with the premier episode of the zeitgeist defining (for better or worse depending on who you ask) reality show's 12 series. “BopHeads” offers X...
Posted by: Creativepool Editorial
WPP - Coca-Cola Coca-Cola has given its next big global campaign to three WPP agencies: Ogilvy New York, Sra Rushmore in Madrid and the minority-owned Santo in Buebos Aires. Wieden+Kennedy Portland, which helped to devise the long-running...
Posted by: Creativepool Editorial
The 4A's fifth annual Diversity Leadership Luncheon, which celebrates diversity and talent within the advertising industry, was held yesterday (August 12) during The Face of Talent symposium in New York City. Amongst those honoured were ad industry...
Posted by: Creativepool Editorial
Isobar re-connect families in Japan Isobar have really hit for the heartstrings with their latest campaign for MetLife Insurance in Japan. Based on the idea that “Insurance deepens family bonds,” the “My Dearest Dad and Mom”...
Posted by: Benjamin Hiorns
Carlsberg, the Official Beer of the Barclays Premier League, launched a new global TV commercial this week starring non-other than former Manchester United goalkeeping legend Peter Schmeichel and Sky Sports football presenter Jeff Stelling, to...
Posted by: Creativepool Editorial
The rivalry between Tottenham Hotspur and Arsenal is one almost as old as the game of football itself, so when The Gunners moved from their home ground of Highbury to the high-tech Emirates Stadium back in 2006, Spurs fans were left feeling more than...
Posted by: Benjamin Hiorns
Whilst the sights of ad land were set squarely on the south of France last week, that's not to say the Cannes Lions was the only awards show of note to offer up some notable news. International Music + Sound Awards Founded in 2011, the...
Posted by: Creativepool Editorial
The FRESH AWARDS are back and with a BRAND NEW panel! Ladies and gentlemen, we would like to introduce you to this year's 'In-house design team' judges. We have a 50/50 gender policy to ensure equality and diversity on our panel. All of judges have...
Posted by: Hands Down™
At the Palais des Festivals in Cannes yesterday (Thursday 25 June) as part of this year's Cannes Lions festival, Saatchi & Saatchi celebrated 25 years of the New Directors’ Showcase with a one-off screening of a brand new film. The idea was to...
Posted by: Creativepool Editorial
The Liberal Democrats After a disastrous election (by anyone's estimation) that saw the departure of their figurehead Nick Clegg after he managed to hold on to a paltry 8 seats (down from 57 in 2010), it's not surprising that the Liberal Democrat...
Posted by: Creativepool Editorial
Sibling The executive leadership team from GSD&M and the founders of multicultural ad agency LatinWorks announced this week the exciting launch of Sibling, an integrated creative and media agency with a decidedly multicultural DNA. The agency plans...
Posted by: Creativepool Editorial
A gigantic interactive map almost 13 metres long was unveiled recently at the New London Architecture Galleries at The Building Centre in London, which aims to help the general public and tourists alike explore the past, present and future landscapes...
Posted by: Creativepool Editorial
Jack Morton Worldwide Jack Morton Worldwide has appointed Keith Chamarette as the new director of digital at its London office. Chamarette has over 17 years of experience in digital, with time served at agencies such as Positive Digital, Publicis...
Posted by: Creativepool Editorial
The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...
Posted by: Creativepool Editorial
It's been heavily rumoured that Guinness owners Diageo are gearing up to present a bid to make the world-famous Irish stout brand the title sponsors of the Premier League. They are, however, apparently not prepared to enter into a bidding war. Other...
Posted by: Creativepool Editorial
Football legends Sven-Göran Eriksson (former England manager and current Shanghai SIPG manager) and Mark Lawrenson (BBC football presenter and former Liverpool defender) recently starred in a new campaign for the online betting site BetVictor. In...
Posted by: Creativepool Editorial
Barclays embrace face-to-face video Barclays recently became the first UK bank to allow customers to use face-to-face video banking via their phones, laptops and tablets. The service will launch on December 8 and will allow premier account members...
Posted by: Creativepool Editorial
Vodafone is set to take on Virgin and Sky, using its business fibre network and BT Openreach infrastructure. The announcement follows a period of significant growth for the telecoms company, who nudged up their full-year core earnings forecast to...
Posted by: Benjamin Hiorns
Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...
Posted by: Benjamin Hiorns
Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...
Posted by: Creativepool
Formerly GE Capital Retail Finance, Synchrony Financial, is one of the premier consumer financial services companies in the United States and is the largest provider of private label credit cards since its begining in 1932. Yesterday, Synchrony...
Posted by: Creativepool
WPP recently announced that Kantar Health, its wholly-owned global healthcare consulting firm, has acquired Evidências, a healthcare research company based in Brazil. Evidências is an industry leader in “Evidence-based, health...
Posted by: Benjamin Hiorns
In a completely bonkers (and utterly ingenious) move, Mr Kipling has teamed up with JWT London to create the latest part of its new-look ad campaign, which attempts to bridge the gap between print and experiential advertising. In this instance, the...
Posted by: Benjamin Hiorns
Last night the Horseshoe Casino in Baltimore opened its doors to the public for the very first time, bringing a touch of Las Vegas glamour to “Charm City.” The ambitious entertainment complex promises to compare with the very best that...
Posted by: Benjamin Hiorns
Ogilvy & Mather New York recently unveiled a brand new promotional campaign for the upcoming NASCAR playoffs, which are known as the “Chase for the NASCAR Sprint Cup.” The Sprint Cup, which is being brought to the masses via ESPN, sees 16...
Posted by: Benjamin Hiorns
A survey recently conducted by, GlynnDevins, North America's premier marketing and advertising agency serving senior living communities, has found that most over 70's find that they are being portrayed in an unrealistic or stereotypical manner by...
Posted by: Benjamin Hiorns
Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...
Posted by: bluemarlin
After competitive pitch with two other agencies, M&C Saatchi have been selected by Australian online travel agency Wotif.com to “Breathe new life” into the brand. This appointment marks the first time the company has turned to an external...
Posted by: Benjamin Hiorns
The “100% Real 2014” campaign for McDonald's, designed by TBWA\ANG, an advertising agency based in Gzira, Malta, has recently 'gone viral' online, with its sheer ingenuity and creativity picking up kudos from many of the world's major...
Posted by: Benjamin Hiorns
The Grey Group announced yesterday that they have agreed to acquire a majority stake in the largest independent advertising agency in Peru, Circus Peru SA (known colloquially as simply “Circus”). The Grey Group is owned by holding company...
Posted by: Benjamin Hiorns
After an extensive global search, Saatchi & Saatchi LA has been selected industry veteran Jason Schragger as chief creative officer, a newly formed role at the premier advertising agency. Saatchi LA has been the agency of record for Toyota Motor...
Posted by: Benjamin Hiorns
It was announced yesterday that the Sport & Entertainment division of M&C Saatchi had been selected as the agency to deal with the title sponsorship of the English Football League by Sky Bet, the online gaming subsidiary of BskyB, the UK's largest...
Posted by: Benjamin Hiorns
It was announced earlier this week that Kat Gates has been hired as the new global creative director for Leo Burnett Worldwide, where she will manage all creative for Procter & Gamble's 'Always' brand, which specialises in feminine care and hygeine...
Posted by: Benjamin Hiorns
Chicago-based emerging cultures marketing agency Lapiz, have promoted the 2014 Chicago Latino Film Festival with a new marketing campaign entitled “All About Great Stories,” which explores the importance of a great story at the movies....
Posted by: Benjamin Hiorns
The Australian branch of global advertising agency Leo Burnett is rumoured to be on the look-out for as many as 40 new staff member after they were handed the creative business for Australian supermarket chain Woolworths, whose creative has recently...
Posted by: Benjamin Hiorns
Santander recently launched their largest scale campaign to date. The 'Simple, Personal, Fair' campaign marks a notable change in the bank, as it positions itself as a more direct and less convoluted alternative to its closest rivals. The campaign...
Posted by: Benjamin Hiorns