About me

Pum Lefebure is the a co-founder and chief creative officer of Design Army in Washington, DC, where she oversees all creative coming through the agency's doors. Pum has dreamed up and developed numerous high-profile campaigns worldwide. The Thailand native brings a global sensibility to American design.

Guided by an international eye and entrepreneurial edge, Pum has helped expand the agency's client base and elevate its reputation as a trend-setter. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business. Her work and words of wisdom have been featured in Huffington Post, Forbes, Entrepreneur, Fast Company, CMO magazine, Communication Arts and Adweek, to name just a few.

Pum regularly judges elite design competitions around the world including Cannes Lions, Clio, D&AD, One Show, LIA Award, and Spikes Asia.

Pum was named as one of Adweek's Creative100. Graphic Design USA named her as one of the top 50 People to Watch, and she was awarded as a Rising Star by the Washington Business Journal's Women Who Mean Business. Pum currently serves as a member of the Board of Directors for The One Club in New York.

Skills

Advertising, Art Direction, book design, Branding, branding & identity, brochures, conceptual design, corporate identity, Creative Direction, creative strategy, Direct Mail, Entrepreneurship, Graphic Design, Illustration, logo design, magazines, Motion Graphics, Photography, posters, Typography, visual communication

Sector Experience

Advertising, Audio / Visual, Branding, Fashion, Graphic Design, Packaging, Print & Digital, Production

Awards

ADC, aiga, CLIO-Bronze, D&AD Award, Emmy Award, LIA Award - Bronze, LIA Award - Gold, One Show - Bronze Pencil, One Show - Gold Pencil, One Show - Silver Pencil, Red Dot Award - Red Dot Award, SPD, TDC

Clients

Academy Awards, Adobe, Bloomingdale's, CityCenterDC, Disney, Lucas Film, Maryland Institute College of Art (MICA), Neenah Paper, PepsiCo, Ritz Carlton, Smithsonian, The Broadway League, The Hay Adams Hotel, Washington Ballet