About me

Andy Payne

Global Chief Creative Officer, Interbrand

Andy is a seasoned creative leader, helping brands and businesses create alignment, definition and clarity on the inside, leading to optimal experiences and positioning on the outside.

Overseeing the worldwide management of the Interbrand's creative offering and the growth and development of our creative products and methodologies. He has 25 years of experience in building brands and a frequent industry speaker on the subject of branding.

Working across our network, Andy is responsible for managing and raising the standards of creativity around the world.

Andy has a clear vision for our creative work: to think in ways that haven't been thought before, and express these ideas with a strong point of view. He believes in the power of our collective minds to find creative answers to business issues by looking at the world around us in new ways.

Since joining Interbrand in 1994 Andy has led some of our most famous work with clients such as British Airways, IBM, Marks & Spencer and Toyota.

Andy's career in branding began following a first-class degree in visual communication from the University of Central England. He was a founding member of Saatchi & Saatchi Design where he worked for 6 years before embarking on a working tour of the world, finally joining the consultancy Newell and Sorrell on his return to the UK.