About us

Born Ugly is an independent, international transformation partner for visionaries, mavericks, and bold decision makers. We see the potential for extraordinary in every challenge. We create change, brands that touch hearts and minds, and impact you can feel.

We are a team of strategists, creatives and change activists on a mission to create work that improves the experiences and lives of everyone who feel its impact. We are the founding agency of Elmwood and were reborn as a standalone consultancy in 2020. You could say ‘born again in the ugliest of years’! We have a track record that spans 4 decades and 6 continents. Creating extraordinary impact and changing lives for the better are always at the heart of what we do.

Skills

Branding

Sector Experience

FMCG, food and drink, Retail

Awards

AGDA, Art Directors Club, Best Companies, Brand Impact, Cannes Lions, Chip Shop Award, Clios - Gold, Communication Arts Competition, Cream, Cream Award, Creativepool – The Annual, D&AD Award - Nomination, DBA Design Effectiveness Award, Design Week Awards, FAB Award, Fresh Award, GD USA American Graphic Design, GD USA American Package Design, Graphis Design Annual, Graphis Logo Design, HOW International Design, Innovator 08, Insider Growth 100, Investors in People, London International Award, MADC, Marketing Design Award, Mobius, New York Ad Festival, New York Art Directors Club, Pentawards, RAR Award, ReBrand 100, Red Dot Communication Award, Starpack, SWOT, The Dieline, The Drum Award, The Roses, Transform Award, Yorkshire Post Excellence in Business

Trade Associations

British Interactive Media Association BIMA, Chambers of Commerce, creative industries federation cif, Design and Art Direction D&AD, Design Business Association DBA, Institute of Directors IOD, Recommended Agencies Register RAR, Royal Society of Arts RSA, the marketing society