About me

I am a senior creative content director and former lifestyle journalist, with clients ranging from Disney, P&G and John Lewis to the Daily Mail, Billionaire, The Sunday Times Travel Magazine and Winkreative.

From strategy to execution, concept to optimisation, my approach to content is both highly creative and deeply pragmatic. I am a writer to my bones, but I love design and video, and will spend happy hours messing around on Adobe Creative Suite.

I am also generally acknowledged to be a dream to work with thanks to my friendly, cheerful demeanour, calm attitude in the face of even the most terrifying deadlines, versatility and exceptional modesty.

I take great joy in finding the perfect expression of a story, whether in a two-word headline, a two-minute video or a 2,000-word article.

Skills

Brain storming, concepting, Consultancy, Content, content strategy, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Editing, Editorial Design, Editorial Direction, Illustration, Management, Social Media, Writing

Sector Experience

Advertising, Arts, Branding, content, Fashion, lifestyle

Awards

DMA Award Shortlist, Society for News Design

Clients

Bacardi, BBH London, Billionaire.com, Bureau of Investigative Journalism, Cond, Daily mail, Disney, Global Citizen, Grayling, Harrods, Huawei, ITP Promedia, John Lewis, La Femme, lloyds banking group, MARS Inc, Monsoon, MRM Meteorite, Procter & Gamble, Proximity London, Specsavers, SSE, The Daily Telegraph, The National, The Sunday Times Travel Magazine, The&Partnership London, Virgin Atlantic, Winkreative, Zoopla

Trade Associations

Royal Society of Arts RSA