About me

As the Global Creative Excellence director of the BACARDI brand, Laila has led the team that has catapulted Bacardi to become the most creatively awarded brand in the spirits industry, receiving 88 awards including 5 Cannes Lions over the past 2 years. She spearheaded the creative development and launch of the new BACARDI brand platform 'Do What Moves You,' including two of the strongest performing campaigns in Bacardi's modern history - 'Dance Floor' and 'Pass the Beat.' Laila Mignoni also led the digital transformation of the Bacardi brand - launching award winning social campaigns. She is Based in Bermuda and New York City.