Displaying 1 - 36 of 1969 results
by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...
Posted by: Creativepool
Nobody is prepared for how generative artificial intelligence (gen-AI) will transform the creative industry. The world of gen-AI is progressing furiously. It will disrupt existing business models-if AI algorithms are able to produce high-quality...
Posted by: Leonardo
Over the last 12 months, it wouldn’t necessarily be hyperbolic to suggest that AI has become embedded into almost every facet of our lives. For me, specifically, it’s completely changed not only how I work but who I work for, and I have...
Posted by: Benjamin Hiorns
The Eurovision Song Contest, renowned for its extravagant performances and diverse musical entries, has evolved significantly over the years, now claiming a spot as one of the most watched non-sporting events globally. In 2023, Eurovision reached a...
Posted by: Benjamin Hiorns
Earlier this month, Art Fund and Pablo teamed up with creative tech specialists at The Mil Experience to create a new innovative technology that shows off the amazing impact art and culture has on the brain. They used headsets to record...
Posted by: Benjamin Hiorns
The freelance economy has seen significant growth over the past decade, with millions of independent workers across various industries choosing freelancing as their preferred mode of employment. I joined the freelance workforce over a decade ago now...
Posted by: Benjamin Hiorns
It will have escaped nobody that we’re living through a tough time right now in the UK and nobody is suffering more than renters. Yes, those of us lucky enough to have mortgages are being shafted too but for renters, it’s less of an...
Posted by: Benjamin Hiorns
In 2022, influencer marketing experienced significant growth to become a $16.4bn market and endorsement-based campaigns have become a key pillar of brands’ strategies when targeting full- funnel objectives. What influencers offer brands is...
Posted by: Creativepool Editorial
timeTo is an organisation that focuses on providing regular training for agencies and employees as well as support for sexual harassment in the workplace. Within the training supplied by timeTo there is emphasis on the intention behind the...
Posted by: Creativepool Editorial
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
This week, we shine our member spotlight on photographer Elroy Salam. Elroy describes himself as a creative photographer and content creator that loves to explore and discover through storytelling and visual arts. Specialising in lifestyle,...
Posted by: Creativepool Editorial
Interested in magnetizing customers to your website? According to Andrius Palionis, VP of Enterprise Sales at Oxylabs.io, ethical web scraping - the process of extracting valuable marketing data from public website pages - is one of the most powerful...
Posted by: Creativepool Editorial
With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...
Posted by: Creativepool Editorial
Among the many innovations that the 2020 Covid crisis accelerated, remote filming is certainly the most interesting. If anything, because it was a proper life-saver for an entire sector. Both the events and the production industry have been forced...
Posted by: Antonino Lupo
“From Day One, we have been telling clients that you have to see disruption as an opportunity.” Some probably wouldn’t expect to find much optimism in the industry right now. Can’t really see why that would be - I mean,...
Posted by: Antonino Lupo
It is not a secret that most retailers are having a hard time now. With the lockdown and the pandemic crippling their sales, some big names in the likes of Cath Kidston and John Lewis were forced to make scary announcements, and the ones who didn't...
Posted by: Creativepool Editorial
When it comes to paying lip service to environmental causes, the creative industries don’t exactly hold a monopoly but they are far from innocent either. As the generic public continues to ‘wake up’ to the realities of climate...
Posted by: Benjamin Hiorns
The founder of immersive production studio REWIND has predicted that mixed reality will have as big an impact on the world as the iPhone did when it was first released in 2007. Sol Rogers, who is behind augmented and virtual reality work for the...
Posted by: Ryan Watson
The Cannes Lions International Festival of Creativity saw the fourth awards ceremony of the week take place last night at the Palais des Festival where the latest set of winners were announced. The event saw the Experience, Impact, Innovation and...
Posted by: Creativepool Editorial
Online reviews, blogs and social networks have given everyone with access to the internet a chance to be heard. An easy outlet to connect with people, share experiences and spread ideas. The subsequent rise of bloggers and influencers quickly gained...
Posted by: VAMP
The immediate, highly personalised interactions of technology brands like Amazon, Apple and Facebook have set a new benchmark for customer expectations across all industries, including travel, powering individual experiences that are fully informed...
Posted by: Creativepool Editorial
For those of you who have been holding off on entering either the inaugural D&AD Impact Awards or the 2016 LIAs for any reason, you're in luck. The deadlines for both were extended this week. D&AD Impact issued the final deadline for it's inaugural...
Posted by: Creativepool Editorial
One of the most important and exciting weeks in the creative calendar is finally here, and whilst things have only really just started to heat up over at the Old Truman Brewery, the first set of D&AD Pencil winners for 2016 have already been...
Posted by: Creativepool Editorial
D&AD, the London based global design & advertising awards and creative education charity, has announced the launch of an all new edition of their prestigious awards show in partnership with Stillwell Partners, producers of the global Advertising Week...
Posted by: Creativepool Editorial
It’s ok to not be ok. This is an adage that has become something of a silent anthem in recent years, as more of us start to realise we’re “not the only ones struggling.” In the creative industries particularly, which tends to...
Posted by: Benjamin Hiorns
Lovehoney, the UK’s “leading destination for sexual happiness,” recently unveiled its latest out-of-home campaign, 'Not a Sex Toy', spotlighting the everyday household objects that people in the UK turn to for sexual pleasure....
Posted by: Creativepool Editorial
In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...
Posted by: Benjamin Hiorns
This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...
Posted by: Creativepool Editorial
Comedy is a funny thing (naturally). For one thing, it’s incredibly subjective. Indeed, one person’s lol can be another person’s lawsuit. When it comes to humour in advertising, this means there’s an even finer line to tread...
Posted by: Benjamin Hiorns
How was your company born and where are you based? IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool Editorial
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial
You have just 2 weeks left to enter Annual 2024! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...
Posted by: Creativepool
In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...
Posted by: Creativepool Editorial
In today's visually-driven landscape, the demand for character designers has surged significantly. Whether you're in a game studio, an animation firm, or a branding agency, selecting the right character designer can make or break the success of your...
Posted by: Creativepool Editorial
After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....
Posted by: Creativepool Editorial
With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...
Posted by: Continuous