About me

An accomplished, award winning Fashion Director, with experience spanning Retail, Buying, Ecommerce and Creative direction, equipped with a commanding track record of conceiving and turning innovative business solutions into actuality within the fashion lifestyle industry. Successful in identifying and recognising ecommerce markets and creatively marketing those gaps in the market place, building and rebuilding teams, utilising business acumen and a wealth of industry contacts to capitalise on such opportunities.

He was voted 'The Top 100 most Influential People In The Fashion Industry' in the 'The Drapers Power List'. Few practitioners bring his rounded and in-depth experience of distance selling channels of the web, lifestyle email, mobile and retail stores. As such he is extremely well placed to help any business build the value of these channels.

As CEO / Ecommerce Director he founded Coggles an online fashion lifestyle website from start-up to 8m turnover, using innovative marketing strategies which included social media and digital campaigns to create a community of over 300k users.

As Buying Director oversaw buying strategies for 28 seasons, his branded buying experience spans, contemporary, catwalk, denim, branded, sportswear and high street. Recently winning 'Buyer of the Year 2010'. Recently launching Graziashop with over 300 designers and premium stores.

As Retail Director created franchise systems for French Connection and Paul Smith. Including the legal agreements, architectural designs and construction management. Introduced Mango to the UK (the first Mango store opened in York). Grew franchise retail division turnover from start-up to 14m.

A regular contributor to Retail Week, Drapers, Menswear Buyer and other titles, on behalf of the event organisers, he delivers conference Q&A's and e-commerce talks. Judged both the Draper's etail and retail awards on multiple occasions.

.