ABOUT
Proud for the win!
{NATHAN AZOPARDI, THE U BURGER}
When a food critic says great burger but maybe a bit messy to eat!
We took that on board and created this campaign.
One thing I always hope stands out in my work is honesty and emotion.
There are so many tacky burger man/lady shoots out there that when I was approached to do this was that I have to make it my own. Make it stand out without making this kind of shoot tacky. It could of so easily gone that way.
The day worked, the weather was great, the models followed direction and just by getting really involved, help create a much more honest photoshoot. The burgers were tasty and themodels only had little bites during the session until the last shots and that really helped in showing the temtptation that plays through the campaign.
MADEIT CREDITS
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Hugh Rotterdam, Diego 010Client
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NathanPhotographer, Direction & Post production
Back to The "U" Burger project
Marina Kozlova
Freelance Senior Art Director & Designer, Marina Kozlova
United Kingdom
Raquel Ramirez
Graphic Designer
Venezuela
Vicky Fotopoulou
3D Art Direction, Society Awards
United States
Elena Dragonetti
No SuchThing
Italy
Haylea Rush
Designer/Illustrator, W2o Group
United Kingdom
Samiur Rahman
Architect - Part 1
United Kingdom
Mike Nettles
Digital Designer, Smith & Brown
Spain
Ricardo Viegas
Creative Designer, ODDstudio.net
Portugal
Leyre MartÃnez
Sr. Marketing Artist II, Scopely Inc.
Spain
Guan Songyi
Retoucher, Hi Friends. Co., Ltd
China