ABOUT
Proud for the win!
{NATHAN AZOPARDI, THE U BURGER}
When a food critic says great burger but maybe a bit messy to eat!
We took that on board and created this campaign.
One thing I always hope stands out in my work is honesty and emotion.
There are so many tacky burger man/lady shoots out there that when I was approached to do this was that I have to make it my own. Make it stand out without making this kind of shoot tacky. It could of so easily gone that way.
The day worked, the weather was great, the models followed direction and just by getting really involved, help create a much more honest photoshoot. The burgers were tasty and themodels only had little bites during the session until the last shots and that really helped in showing the temtptation that plays through the campaign.
MADEIT CREDITS
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Hugh Rotterdam, Diego 010Client
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NathanPhotographer, Direction & Post production
Back to The "U" Burger project
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom
Javier Arres
Artist, Javier Arrés
Spain
Willemijn Van der Wal
Teacher
Netherlands
Antony Barron
Managing Director
United Kingdom
Oliver Craddock
Freelance Graphic Designer
United Kingdom
Fabio Burrelli
Photographer, Freelancer
United Kingdom
Andre Van Dyk
Creative Director, Global Vision International
South Africa
Glen
Art Director / illustrator / designer, Freelance
France
The Crewing Company
United Kingdom
K&J RECORDS
United States